J. Craig Goodwin is a Co-founder of Naturally Splendid. As CEO, Craig has been instrumental in the transition from private Company to public Company raising over $20,000,000 CDN in the process. In addition to his role as CEO, Craig’s responsibilities included International Business Development where he oversaw the development of a South Korean project generating over $7,000,000 CDN in 2016.Currently, Craig is developing business in South Korea, Japan, China, Germany and Australia to name a few.Previous to his appointment as CEO of Naturally Splendid, Craig accumulated over 30 years of sales and marketing experience including Senior Account Executive for one of the largest outdoor advertising companies in the world, The Jim Pattison Sign Group. While with The Jim Pattison Sign Group, Craig was one of the most successful sales executives in Western Canada and received numerous awards for outstanding sales achievements.
In addition to sales and marketing Craig has consulted for numerous public companies providing services from Investor Relations, raising Venture Capital as well as business development.
Bryan’s vision of a company distributing healthy food choices is a driving force behind Naturally Splendid® and the foundations of which this company originated. For the past four years Bryan has overseen the operations of Naturally Splendid® including establishing supply channels, packaging and product development. Bryan’s insight and vision has proved invaluable as part of the management team.
Mr. Carson created, operated and sold a successful retail store in Vancouver, B.C. His hands-on retail expertise from the conceptual planning stages through construction and launch are of great value in developing our relationship with major food distribution channels.
George Ragogna has over 30 years experience in the Canadian financial services industry with over 20 years in a progressive leadership role specializing in; strategic planning, corporate sales, workforce optimization and regulatory compliance. George successfully manages and supports a call center of over 550 employees, ensuring new and existing staff are trained and knowledgeable in the financial services industry and compliance processes.
George brings unique business acumen and strong technical skills that will strengthen Naturally Splendid board.
Russ has over 40 years of experience in commodity marketing and risk management strategies as well as providing operations and technology solutions serving the Western Canadian agricultural marketplace. His company, Agrinomics I.T. Consulting Ltd., has been in operation since 1999 providing a comprehensive and unique blend of private sector, independent market advisory services. Russ’s personal consulting expertise includes project management, risk management, feasibility and business case reports and comprehensive experience in electronic trading and clearing technology. Russ Crawford’s personal background includes 20 years with Cargill Limited, 9 years with Alberta Wheat Pool and 12 years of independent consulting to the marketplace.
In October of 2009 Russ was elected to the Board of Directors for the Canadian Hemp Trade Alliance serving on various committees over a four-year term.. The CHTA is Canada’s national hemp association made up of producers, processors, researchers and retail product marketers. It is the primary industry association and has been growing in pace with its members. In 2011 Russ co-authored the CHTA’s Long Term International Strategy (LTIS) report that built on the CHTA’s National Industrial Hemp Strategy by targeting research and education/awareness projects suitable for the national organization benefiting all members. In 2013 he was elected as President where his duties have expanded his leadership role within the industry including a revision of the LTIS to align with the federal government’s Growing Forward 2 program (2013 – 2018). Russ has been an advisor to Naturally Splendid® since 2008.